Week 6

It happens every quarter. Students really hit their stride (whatever hitting their stride means for them).

Right now, they’re finishing up infographics and revising their first round of their corporate internal memos about Samsung’s massive Note7 recall. (Speaking of, what do you think of Tim Cook’s memo to Apple employees following this week’s divisive presidential election?)

At the same time, things get cray cray around Week 9 in a 10-week term.

So J452, as you finish up finish strong. Here’s some more fire for your personal social media efforts, which you’ll need to wrap up and report on soon.

And here’s a fascinating read on the future of internal communications about using Snapchat to engage employees. You will be the ones to develop new strategies like this and change PR, starting in just a few months.

But here’s some short-term insPiRation for your blog’s next week:

Foreign policy…
Weeks After Defeated Deal, Colombia and FARC Rebels Reach A New Peace (NPR)
How should Colombia President Juan Manuel Santos, this year’s Nobel peace prize winner, sell this new deal to the Colombian people? Even if this one is not subject to a referendum, how can he secure legitimacy for this new plan? What should his messages be and which audiences are most critical?

Typesetting machine at Oregon State University's Orange Media Network offices - Kathryn Thier

Typesetting machine at Oregon State University’s Orange Media Network offices – Kathryn Thier

VW, Audi Confirm Investigation Into Carbon Dioxide Levels in Some Cares (The Wall Street Journal)
How should VW’s PR team handle this new crisis?

10 Nonprofit Twitter Accounts Doing It Right (HubSpot)
Although the organizations profiled are very different (and one isn’t even a nonprofit), what are the commonalities here? In other words, what can other nonprofits learn (big picture) from these ones about engaging their audiences and spreading their messages?

What Would You Serve With Gin and Juice? At the Table With Martha Stewart and Snoop Dogg (The New York Times)
Maybe it’s because I was a teenager in the 90s, but I feel like this is the best thing I’ve read in awhile. But seriously, what are the PR plot lines here? Why does pairing Snoop and Martha work? (Think SUCCESs sticky messaging principles.) And why – besides the fact that they genuinely seem to like each other – would each of them do this? What does it do for each of their images? What audiences are they trying to reach?

Warner Bros., Quietly Thriving, Recasts Its Own Story (The New York Times)
How/why is studio PR different in today’s world? What do you think of  Warner Brothers’ attempt to tell its story anew?

Mila Kunis Writes A Livid Letter About Hollywood Sexism: ‘I’m Done Compromising’ (The Washington Post)
Will this endear Mila Kunis to fans or not? Do women today look to celebrities for empowerment?

Spotify is Urging Listeners to Vote With a Message From Barack Obama (Mashable)
I’m sorry, I know the election is over. But, this article raises a serious PR question for Spotify: Will this alienate users who don’t like Obama/aren’t Democrats? In today’s world, is the idea that civic message from the president is nonpartisan a tenable one?

Glamour Brasil Slammed After Staff Pose With ‘Slanty Eyes’ on Instagram (Mashable)
What do you think of Glamour Brasil’s apology? Is it enough? Will it hurt the Glamour brand in other countries, not just Japan? Will readers stop reading?

Cosmetics and skin care…
John Oliver Explains How Companies Like Mary Kay Are Pyramid Schemes (Mashable)
This is a PR exec’s worst nightmare: being skewered by John Oliver. How should Mary Kay respond? Alternatively, are the audiences of John Oliver and Mary Kay the same? (Do Millennials even know what Mary Kay is?)

Ad & PR…
Facebook Will Stop Some Ads From Targeting Users By Race (The New York Times)
From a PR standpoint, what do you think of Facebook’s response to public pressure over its ads that targeted users by race? It clearly bowed in some way to public pressure, but is Facebook just too ubiquitous and deemed essential to so many to be damaged by this?

Lance Armstrong Tries To Recycle His Image (The Washington Post)
Lance Armstrong has already done the traditional PR apology tour. This podcast thing is really, well, unusual as an image rehabilitation strategy. So from a PR standpoint, what do you think about it? Will it endear him to audience and humanize his mistakes?


Tags: , , , , , , , , , , , , ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s


KQED Public Media for Northern CA

Food : NPR

Mindful PR - not an paradox

Seriously, Science?

Mindful PR - not an paradox


Purpose, Perspective, and Perseverance for thriving in a challenging world

One Man & His Blog

Mindful PR - not an paradox

The Henry J. Kaiser Family Foundation

Filling the need for trusted information on health issues

Beyond PR

Engage Opportunity Everywhere

Beyond Bylines

Covering the Intersection of Journalism, Emerging Media and Blogging

Bad Pitch Blog

Mindful PR - not an paradox

elephant journal

daily blog, videos, e-newsletter & magazine on yoga + organics + green living + non-new agey spirituality + ecofashion + conscious consumerism=it's about the mindful life.

Inquire Within

It's not about getting the right answers but rather, asking really good questions

Upstream Downstream

Mindful PR - not an paradox

NYT > Media

Mindful PR - not an paradox


Mindful PR - not an paradox


Mindful PR - not an paradox


Mindful PR - not an paradox

Prichard Communications

Mindful PR - not an paradox

Brain Pickings

An inventory of the meaningful life.

%d bloggers like this: